Soul Food brings the ultimate R&B experience to Memphis. From live performances and curated DJ sets to fashion activations and community celebration. Join thousands at TBA for a day designed to connect, inspire, and elevate.
THE FULL
EXPERIENCE
Everything in one place.
Live R&B
R&B, neo-soul, and new wave sounds all day. The music doesn't stop from doors open to close.
DJ Sets
Non-stop sets that keep the energy right between every stage transition. The vibe never drops.
Activations
Brand activations, pop-ups, art installations, and experiences you won't find anywhere else.
VIP Lounge
Elevated experience with premium viewing areas, open bar access, and exclusive meet & greets.
Community
A space built for connection. Meet your people, build your network, find your tribe.
Food & Drink
Local chefs, craft cocktails, and elevated food vendors curated for the culture.
KNOW
BEFORE
YOU GO
Everything you need to plan your experience.
Soul Food is an all-ages event. However, VIP sections and bar areas require valid 21+ ID. Minors must be accompanied by an adult.
All ticket sales are final. For event cancellations, please contact our support team via email for assistance.
Limited on-site parking is available. We recommend rideshare services. Parking passes can be purchased at checkout.
Gates open at 1:30 PM for general admission. VIP entry begins at 1:00 PM. Main stage performances start at 3:00 PM.
Yes! VIP includes early access, premium viewing areas, dedicated bar service, and exclusive meet & greet opportunities.
LOCK
YOUR SPOT
One day. One city. Limited capacity.